AboutHer

Triumph Through Turbulence

Triumph Through Turbulence

2008 Recession: Against all odds

Bhavna Group was launched in 2006 and just as things were starting to look promising, the recession of 2008 shook the economy and cast a shadow of uncertainty over their business. The sudden downturn threatened the stability of Bhavna Group and employees began to worry about their jobs.

However, Bhavna Group stepped up as a compassionate organization, Aparna assured her team that she would do everything in her power to safeguard their livelihoods.

2008-Recession-Against-all-odds

COVID-19 & Ford’s Exit Challenges

  • Aparna once again prioritized the well-being of her employees, making a firm commitment to protect their jobs. Though financial constraints forced her to pay minimum salaries, she ensured that every member of the Bhavna family remained a part of the team.

    In 2021, the exit of car maker Brand- Ford from India, cast another shadow of doom on the company employees of Bhavna Ford. However, Aparna and her husband decided to take up new dealerships and expand. They retained their staff, accepted new challenges and converted adversities to opportunities.

    Throughout the turbulent times, Aparna's unwavering resolve, empathy for her employees, and determination to fulfill the clients’ dreams of owning a new car; have been the driving force behind Bhavna Group’s success.

Building a Legacy

Building a Legacy

She believes in fostering a sense of belonging and unity within the organization, creating a culture where every individual is valued and supported.

Today, Bhavna Group stands tall as a testament to Aparna and Rajesh’s indomitable spirit and the collective effort of an extraordinary team.

Their story is a shining example of how perseverance, compassion, and unwavering commitment to one's vision can overcome even the most daunting challenges.

An Inspiration for All

  • Aparna always focused on providing the best possible experience to her customers. She knew that a car is not just a product but an emotion and a dream for a family. Her husband’s support, her conviction, and her passion for automobiles have helped her create a successful business that stands out from the rest.

    Aparna is an example to all those who wish to pursue their dreams and make a mark in the world. She proves that everything is possible if one works hard, persists, and has a genuine passion for what they do. Being in the automobile industry for over 20 years, here are a few things she wants to convey to every entrepreneur-

  • There is no shortcut to success
  • Know the ins and outs of the business you are in.
  • Always treat your employees as assets. Always.
  • Whatever be the challenges, don’t stop. Keep working hard

“At Bhavna Group, we take pride in our journey and the people who make it all possible. Our employees are more than just a workforce; they are an integral part of our Bhavna family.

Through every triumph and setback, we stand together, bound by a shared purpose and a passion for providing exceptional service to our valued customers.”

Aparna Shah
Co-founder of Bhavna Group